Hollis Johnson/Business Insider IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," according to IHOP executives. "Literally everybody in the world now knows that IHOP is now selling burgers," IHOP's president, Darren Rebelez, told Business Insider. Hollis Johnson/Business Insider "I was asking people, has anyone seen anything bigger than this?" Steve Joyce, the CEO of IHOP parent company Dine Brands , said. Breakfast sales were roughly flat during the promotion, according to Joyce, who added that they have "rebalanced" now that IHOP has returned to its original name.