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Wild s "Financial Accounting Fundamentals" responds to the market s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today s students. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. Inclusion of Connect and Connect Plus provides students every advantage as they strive to understand the key concepts of accounting and their role in business.