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The recent trend of trying to measure higher education s return on investment misses a fundamental point, argue Charity Johansson and Peter Felten. The central purpose of a college or university is to transform the lives of students-not to merely change them or help them mature. This transformation is an ongoing process of intentionally aligning one s behavior with one s core sense of personal identity. It is the university s central role to lead students in this transformation, a process that shapes students into intentional, critical, and engaged individuals. Recognizing the remarkable influence of the college experience on peoples lives, the authors offer a guide to how colleges and universities can effectively lead students through this life-changing process. Drawn from extensive interviews with students and graduates, faculty and staff, Transforming Students gathers diverse stories to show how students experience the transformation process, which rarely follows a neat or linear path. The interviews illustrate central themes from the literature on transformative learning and the undergraduate student experience.A sequel of sorts to George Keller s classic Transforming a College - which chronicled Elon University s metamorphosis from struggling college to a top regional university- Transforming Students addresses the school s core educational mission: to shape students into engaged adults who embrace learning as a lifelong endeavor. Given this effect, the college experience is much more than preparation for a career. It is preparation for life.