Popular Book Great Brand Blunders: The Worst Marketing and Social Media Meltdowns of All Time .
noydoperzu
2018-07-19
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Great Brand Blunders is an entertaining, informative look at marketing mistakes and branding disasters. Packed with examples of both classic and new brand failures, and with a focus on social media, it explores some epic failures such as the Bic for Her range of pens, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing u-turns.
Great Brand Blunders is an entertaining, informative look at marketing mistakes and branding disasters. Packed with examples of both classic and new brand failures, and with a focus on social media, it explores some epic failures such as the Bic for Her range of pens, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing u-turns.
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