Getty Genesis lead singer Peter Gabriel backed a British blockchain startup. Provenance uses the technology underpinning cryptocurrencies to show people where their food comes from. Legendary 80s singer Peter Gabriel has put an undisclosed amount of funding into Provenance, a British blockchain startup that aims to make supply chains more transparent. Paris Hilton, Floyd Mayweather, and Katy Perry have all promoted Initial Coin Offerings (ICOs) on social media over the past year.