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Paperback. Pub Date: 2006 Pages: 410 Publisher: John Wiley Turn owsers. INTO buyers boost TRAFFIC and moreBuild your store from scratch or make the one you have to the more profitableHis online Business has been paying his Mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning. building. and managing an online store that delivers the goods! Here s how to profit from keywords. handle credit-card payments. find out what s hot in other stores. maximize your marketing efforts. and much more.Discover how toUse the Yahoo! Store Editor and ManagerPlan effective store navigationUse better images to sell more productsBuild successful advertising strategiesGenerate more traffic from search enginesContents: Introduction. Part I: Finding Out about Yahoo! Store. Chapter 1 : The Nickel Tour of Yahoo! Store. Chapter 2: Planning Your Online Small Business. Chapte...