"In 2010, a brand-new Audi model line made its debut in the shape of the A1. And now the second generation of the successful compact car is rolling to the starting line. Its dynamic design characterizes the new Audi A1 Sportback. It is the ideal companion in the urban environment and is also very well suited for longer journeys. With its infotainment and driver assistance systems on a par with the full-size class, the A1 Sportback is firmly networked with the digital world. New trim lines provide ample opportunity for customization.


The new A1 Sportback also emphasizes a resemblance to the Audi Ur-quattro and Sport quattro when viewed from the side: The wide, flat sloping C-pillar seems to push the car forward even while standing still. The roof contrast line, which is available in two dark colors, ends above the C-pillar. This gives the impression that the roof is flatter and the complete car is even lower-slung.

With S line equipment, Audi has emphasized the sporty character even more through numerous features. These include larger air inlets, additional sill trims, an elongated slit centrally below the hood with two fins and the larger rear wing. The top-of-the-line engine is also recognizable with its striking twin tailpipes.

“The sportiest interior in the compact class,” that was the stated aim of the design. The interior is accordingly driver-focused, with its emotive, customizable design. The eye is drawn in particular to the sporty compact unit of air vent nozzles, hood and the digital instrument cluster. All of the controls and the optional MMI touch display are strongly driver-oriented thus emphasizing the special cockpit character.

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