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EcoBoost is Ford Motor Company's top sub-brand. As significant as VTEC was for Honda in the 90's, EcoBoost is poised to do even more for Ford Motor Company. This marks the first time a major auto company leveraged the identity of a turbocharged engine in such a strategic and effective way. EcoBoost improves fuel economy by as much as 20 percent but costs far less than the several thousand dollar increase hybrids and diesels demand. Merging split personalities 'Eco'-friendly and turbo-'Boost', EcoBoost engines offer a unique combination of torque, horsepower, fuel economy, performance, utility, durability and reliability. Launched in 2011 to international acclaim, these highly refined small displacement turbocharged *ECO*boost engines have fuel efficiency MPG gains while cruising around town or at light throttle on a highway - but when pulling a load up a steep hill or stomping on the gas pedal eco*BOOST* engines spool the turbo instantly with powerful torque for controlled acceleration with unrivaled towing capacity.

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