Pop-Tarts social media team wasn’t into the breakfast sandwich recipe tweeted out by competing brand Toaster Strudel. Their feedback was succinct and savage: “Delete your account.” In August, the Twitter account for Toaster Strudel posted a link to a Pillsbury.com recipe. The recipe was for a Sausage and Egg Strudel Sandwich, Sausage, Egg, and Cheese between two Toaster Strudels. This particular food mash-up turned the stomachs of many Twitter users.