Actor Akshay Kumar who is closely associated with 'Swach Bharat' has now started endorsing another new product to replace the consumption of tobacco. During the launch for the same he request actors to stop endorsing products that are harmful since actors have a huge fan following and people tend to follow the things they endorse. Well, Kumar has shown keen interest from the past few years towards 'Swach Bharat' and towards socially relevant issue be it through his film like 'Toilet Ek Prem Katha' or 'Padman' or endorsing such products.