Millions of Brits are taking a trip down memory lane - by buying toys they owned as kids, according to a study.

Researchers found 44 percent of the population have purchased play things they enjoyed as children because they bring back happy memories.

Colouring books, cuddly toys and board games top the list, with jigsaws and Lego completing the top five most popular choices.

And those who have sought to recapture the sense of wonder associated with their formative years own eight toys on average.