It started out as a way of showing off her cooking skills but has turned into a flourishing business. Heather Adamson, 23, took her love of cooking to social media when she started her Instagram account. But now Heather, from West Kilbride, North Ayrshire, has built up a profit-making business that is followed by more than 126,000 people online. Hannah first started her Fresh Heather account on the photo-sharing app four years ago to share videos and images of her recipes.