More foreigners are returning to Korea for their second-- or even their third visits,... this, according to recent data from the country's tourism organization.
What is it that brings them back to visit again?
Kan Hyeong-woo with more.
The number of foreign visitors to South Korea fell by more than one million in 2017 compared to the previous year.

But according to a survey by the Korea Tourism Organization, one out of every two foreigners who visited South Korea in 2017 had visited the country at least once before.

This marks the first time in 12 years that the return rate of foreign tourists has exceeded 50 percent. The average number of visits by international visitors to South Korea in 2017 was four-point-one… a 13 percent increase from the previous year.

"Last year, I've been here once and this is my second time"

"Many of the tourists who make repeat trips to South Korea come here for shopping, with Myeongdong being one of the main attractions."

The survey shows that Myeongdong was the most visited site by international tourists in Seoul and "Shopping" was the most popular activity with 72.5 percent of tourists surveyed choosing it as one of their favorite activities.

"So I'll probably do a little bit of shopping and find a souvenir or two for my family to take home"

"Yeah. It's a good place because we can find everything in the street and the stores are open late at night so it's great for us."

But experts say the lower total number of tourists could be behind the high proportion of return visitors.

"Last year, if we are calculating proportions, the decreasing number of group tours naturally led to the increased revisiting rate because group tours are usually for first-timers. As the total number of foreign tourists went down, the 'return rate' may not mean much."

And if the number of group tourists increases in 2018, the return rate may go back down. So experts say it is better to focus on the long term rather than on the annual figures.

Kan Hyeong-woo, Arirang News