Derived from the ‘V’ that so prominently featured on the badges of Brabham’s Repco-powered championship-winning racers from the 1960s, and the fangs from the iconic ‘Hissing Sid’ snake that was synonymous with Brabham’s Ecclestone-era Formula 1 cars, the bold new emblem echoes the marque’s rich heritage with a sharp, strong and engaging device that embodies the Brabham attitude: fearless, intelligent, confident and forward-thinking.

Brabham’s new brand identity was presented at the unveiling of the all-new Brabham BT62 earlier this month at a gala event hosted at Australia House in London, a location chosen in recognition of the company’s proud Anglo-Australian roots.

With over 200 distinguished guests and global media in attendance, and with renowned TV sports commentator Steve Rider presiding as Master of Ceremonies, the atmosphere was charged with both reverence and anticipation as the legendary Brabham name prepared to reveal the start of a new era.