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I feel like such a traitor. I am a huge Yeti fan, and have loved my tumbler for the past three years. I was in the market for a large(er) cooler, but really could not stomach the prices of Yeti. After watching multiple videos on youtube, I decided to become a turncoat and go from this lookalike. Let me tell you, it is just as good if not better than the Yeti! Actually - I know it's better because I saved so much money buying this instead of the 'name brand' option. Seriously, it performs just as well as the Yeti, I've compared it with friends while camping. Literally my one complaint is part of the plastic is textured and does not allow me to put stickers on that part.