The 88th running of the Geneva International Motor Show gets underway on March 6 and organizers have confirmed a total 110 world or European premieres. More than 180 exhibitors will be present at the show, including all your favorite performance and luxury marques plus a number of newcomers. Approximately 700,000 visitors are expected to cross the floors of the various halls that make up Geneva’s Palexpo convention center. Watch this Interview with Oliver Blume, Porsche.