The XC40 sets a new standard in its segment in terms of design, connectivity and safety technology. Early orders in excess of 20,000 cars across Europe and the US indicate that this is an appealing combination for customers. The XC40 roll-out will soon extend to China – the world’s biggest car market – where Volvo is expecting similar strong interest.

The XC40 is the first model on Volvo Cars’ new compact modular vehicle architecture (CMA), which will underpin all upcoming cars in the 40 series, including fully electrified vehicles. Co-developed together with Geely, CMA provides the company with the necessary economies of scale for this segment.

The XC40 is also the first Volvo to come with a car-sharing feature, enabled via Volvo’s digital key technology and its connected services platform, Volvo On Call. XC40 owners can simply share their car with family and friends without having to hand over a physical key.

In another first, the XC40 launched Volvo Cars’ new subscription service, Care by Volvo, which offers car access via a monthly flat-fee subscription rather than ownership. Care by Volvo makes having a car as transparent, easy and hassle free as having a mobile phone.