Millennial Attitudes Force Massive Change In Diamond Industry

Entertainment (now) 2018-05-11

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Recently a trend is showing in the diamond industry.
Lab-grown diamonds are growing in popularity,
especially among millennial consumers shopping for engagement rings.
These diamonds can cost 30-40% less than mined diamonds but have a very similar appearance.
The idea of spending thousands of dollars on a diamond is becoming less appealing
as lab-grown alternatives of the stone are gaining traction.

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