Caparisoned camels all decked up in colourful attire and mobile advertising. A horse is made to 'dance' to dhol beats by Punjabis at the Rural Olympics, as a form of human entertainment.

We are told this is not good for the horse and it's even a form of cruelty. What do you think, viewers?

Kila Raipur Sports Festival, popularly known as the Rural Olympics, is held annually in Kila Raipur (near Ludhiana), in Punjab, India.

It was in 1933. Philanthropist Inder Singh Grewal visualised an annual recreational meet where farmers from areas surrounding Kila Raipur could get together and test their corporal endurance. The idea gave birth to Kila Raipur Sports, the undisputed “Rural Olympics”.

In over six decades the festival has grown from a toddler to a prancing, energetic youthful organisation. This pioneer rural sports festival has become an annual international event, which is normally held in the first weekend of February. A dynamic team of organisers – Grewal Sports Association – has taken yet again another pioneering step of giving rural women a break in sports.

Today this festival of the rustics attracts more than 4,000 sportsmen and women, both of recognised and traditional sports. The three-day festival is witnessed by more than a million people. Besides, several million others watch it on television, read about it in newspapers and magazines.

This footage is part of the professionally-shot broadcast stock footage archive of Wilderness Films India Ltd., the largest collection of HD imagery from South Asia. The collection comprises of 150, 000+ hours of high quality broadcast imagery, mostly shot on HDCAM / SR 1080i High Definition, Alexa, SR, XDCAM and 4K. Write to us for licensing this footage on a broadcast format, for use in your production! We are happy to be commissioned to film for you or else provide you with broadcast crewing and production solutions across South Asia. We pride ourselves in bringing the best of India and South Asia to the world...

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