IPL 11 records 19.4 million OOH TV viewership so far

Hindustan Times 2018-04-25

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Barc India’s out-of-home or OOH measurement is a pre-subscribed service and Star India is the first network to subscribe to it for the ongoing Indian Premiere League. The opening week of IPL witnessed 125.1 million impressions from the urban market and 88.8 million from rural India
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