Money spinners: the truth about loyalty cards | Money Spinners
Financial Times
2019-03-04
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The only reason many of us still have wallets is because we need a place to keep store cards – but are any of them really worth having? Understanding how big retailers collect and use your data shows that disloyalty can trigger the biggest rewards.
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The only reason many of us still have wallets is because we need a place to keep store cards – but are any of them really worth having? Understanding how big retailers collect and use your data shows that disloyalty can trigger the biggest rewards.
For more video content from the Financial Times, visit http://www.FT.com/video
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes
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