Robert Wright, US Industry correspondent at the Financial Times, reports from the Detroit auto show on how intensifying competition is driving car makers to seek new niches and up their game.

For more video content from the Financial Times, visit http://www.FT.com/video

Subscribe to the Financial Times on YouTube; http://goo.gl/vUQx5k
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes