Building the British brand | FT World
Financial Times
2019-03-04
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A year of successful sporting and royal showcase events has given the UK a much-needed image boost since the financial crisis took its toll in 2008. Seb Morton-Clark looks at where Brand GB is and what it means to build a successful national brand. For more video content from the Financial Times, visit http://www.FT.com/video
A year of successful sporting and royal showcase events has given the UK a much-needed image boost since the financial crisis took its toll in 2008. Seb Morton-Clark looks at where Brand GB is and what it means to build a successful national brand. For more video content from the Financial Times, visit http://www.FT.com/video
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