'Gangnam Style' Boosts South Korean Brand | FT World

Financial Times 2019-03-04

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With more than 400 million viewers on YouTube, South Korean rapper PSY's "Gangnam Style" music video has become an internet hit and made Seoul's trendy Gangnam neighbourhood a household name. The FT's Simon Mundy examines the growth in South Korean cultural exports and talks to some of the country's leading film and TV producers.

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