The Eiffel Tower in Paris, France, was illuminated with the words “Maintenant On Agit” on the eve of International Women’s Day, March 7.

“Maintenant On Agit” translates to “Now We Act”.

The event was organized by France’s culture minister Francoise Nyssen, feminist organization Fondation des Femmes and the mayor of Paris, Anne Hidalgo.

Launched on February 27, the #Maintenant On Agit movement aims to combat gender-based violence. Credit: TBWA\Corporate via Storyful