'We cracked that code': McDonald's is making a massive change to its burgers — and Burger King and Wendy's should be terrified (MCD)

Entertainment (now) 2018-03-07

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McDonald's is rolling out burgers made with fresh — not frozen — beef across the US, the company announced Tuesday. All Quarter Pounder burgers at the chain's 14,000 US locations will be made with fresh beef starting in May. The changes result in a "hotter, juicier" burger that helps McDonald's to win over customers looking for more upscale options and better food quality. McDonald's is making a massive change to its burgers.

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