Who Are Millennials Really Buying Diamonds For?

Entertainment (now) 2018-03-02

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Despite rumors to the contrary, millennials are buying plenty of diamonds.
In fact, De Beers experts say they're buying them at a rate higher than their parents.
That's because they're spending more of their income on jewelry than previous generations.
But millennials are more likely to buy diamonds for themselves than for others.
They want to celebrate their achievements, rather than life events like an engagement.

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