The Economist TV advert featuring Eric Schmidt

The Economist 2019-02-27

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Eric Schmidt, executive chairman at Google, features in a remake of a 1996 Economist advert with Henry Kissinger. In the new version, Mr Schmidt gets into a lift with a nervous member of staff and leaves him lost for words.

Since our first version of the video in the nineties, The Economist has grown from being a print-only newspaper to being available online, in apps and now also in a daily edition via Economist Espresso. Visit our website or download any of our apps via http://econ.st/1qrNeoU.

Concept, Creative Direction, and Production by Advertising and Branding Agency eyeball (www.eyeballnyc.com)

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