NEW YORK CITY — Snapchat is definitely not keeping up with the Kardashians, and it's costing them more than a billion bucks.

Bloomberg reports that the company recently redesigned the app to make it more user friendly, and ended up doing the exact opposite.

People found the update annoying, so much so they petitioned to get rid of it on Change.org.

Queen Snapchat Kylie Jenner didn't seem to like it either and called it quits Her shady tweet on Wednesday pretty much summed it up: "sooo does anyone else not open Snapchat anymore? Or is it just me...ugh this is so sad."

With the Queen out of Snap, it was only a matter of time before the millenials noticed and decided to say "Bye, Felicia."

The Kylie tweet dominoed all the way to Wall Street, where Snap's market value took a dive, to the tune of $1.3 billion dollars.

That's gotta hurt. Guess you might want to keep up a little bit with the Kardashians.