Reform Moments | When Coke returned to India in 1993
Mint
2018-02-16
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In the early-1990s, when India began to open up its economy to foreign investments, the beverage maker - Coke started plotting a strategy to re-enter the fast-growing market.
After 17 year absence, on Oct. 24, 1993, Coca-Cola made its official return to India in the shadow of the Taj Mahal.
After 17 year absence, on Oct. 24, 1993, Coca-Cola made its official return to India in the shadow of the Taj Mahal.
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