Reform Moments | Reforms open up the Indian food market

Mint 2018-02-16

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For Indians used to the magic of Nirula’s big boy burgers, liberalization brought in a completely different fast food menu. MNC giants such as McDonalds, KFC, Dominos and Subway made a beeline for the nascent Indian market post liberalization.

In 1995, KFC or Kentucky Fried Chicken part of the PepsiCo group was among the first fast food multinationals to open its outlet in India.
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