Store brands, generic brand, off brands – whatever you call them, they can save you loads of money! Many grocery store shoppers stick to name brand products, because that's what they’re used to buying. But that may not be always be the best decision. In some cases, store brands cost half of what we're used to paying – and they're just as good! We spoke with consumer expert Lisa Lee Freeman, who gave us three tips on buying store brand products.

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