An Ad Executive Often in the Vanguard Peers Into the Future
Then what happens if that same group of people says to the broadcasters of the world: “What we have here is a working business model of what the studio system plus the broadcast system can look like in a new world, with a tiered-option model based on some combination of live, day-after, on-demand, paid, ad-funded
and so forth, and basically you could slice it whichever way you’d like for your market.
If Disney decides to put the Fox assets in entertainment and movies into Hulu, and Comcast decides to put Universal and NBC studio assets into Hulu, too, then certainly from a domestic point of view, you end up with a product
that looks pretty fantastic if people watch television.
It may not be owned 100 percent by one company, but it could be a new phenomenon
that could be a kind of distributed monopoly, which I don’t think anyone’s really thought about.
Last month, the Walt Disney Company said that it had reached a deal to buy most of 21st Century Fox, which would fit
into its plans to introduce two Netflix-style streaming services and give the company a majority stake in Hulu.
While television and newspapers were the dominant forces in his native England when Mr. Norman started his career, he began working with
online advertising in the mid-1990s, taking on challenges like increasing listings on search engines like Excite and AltaVista.
You could have things like day-after episodes of new drama of the Hulu model
and then the entire movie libraries of Universal, Fox, Disney, Pixar and all of the other stuff with it.