For spring 2000 fashion week she opened Marc Jacobs, Michael Kors, Dolce & Gabbana, Christian Dior, and Valentino shows in New York, Milan and Paris.
In 2000, Bündchen wore the most expensive Victoria's Secret Fantasy bra of all time, the "Red Hot Fantasy Bra", worth $15 million and listed in Guinness World Records as the most expensive lingerie ever created.