At 3,890 euros, the BN302 is priced affordably, and it represents an excellent value for the money. In Italy, a Vespa Sprint 125 3V is priced at 3,980. The extreme competitiveness of the BN302 comes from the fact that Benelli is part of QianJiang, the huge Chinese motorcycle group. Top management at QJ requested that the BN302 be focused on the needs of the booming Far East and Pacific markets, where price, as well as excellent durability, are very important.