Investing.com - Apple (NASDAQ:AAPL) is reported to be investing around $1 billion on creating its own programming next year.The Wall Street Journal said Apple was planning to buy and produce 10 TV shows. Two shows, Carpool Karaoke and Planet of the Apps debuted on Apple Music earlier this year.Apple hired two top Sony TV executives in June.If Apple can produce a hit, it could be central to making its name in online streaming.