CSX Supports National Rail Safety Week, Partners With Baltimore Youth to Improve Rail Safety | CSX Corporation

3BL Media 2017-10-03

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Communicating the critical importance of exercising caution around railroad tracks isn’t always an easy task – especially when you’re trying to reach teens and young adults. Beginning in 2014, CSX railroad decided to pursue an innovative, new approach to reach this target audience: communicating directly through their peers. CSX partnered with Wide Angle Youth Media, a Baltimore-based non-profit organization providing local youth with media education and mentorship, to help young adults develop media campaigns that communicate rail safety messaging to their peers: urban youth between the ages of 16 and 25. Read more: http://bit.ly/2yH46mf

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