The Best Marketing Strategies Center on the Customer
Bounce Exchange - Sheraton Austin Hotel
Presented by Susan Bidel, Senior Analyst @ Forrester Research

The pace of change in the marketing world accelerates faster each year. How can enormous, seemingly inflexible brands ensure they're making the right decisions so they can adapt? Using examples from innovators like Ford, you'll see how to use data to drive decision-making that will keep your business relevant in an ever-changing world.

LUNCH: 1:15 - 2:30 pm CDT