Tata Memorial Centre, today announced the launch of a cancer awareness campaign, in collaboration with TIMES NOW. Present at the event was Bollywood actor EmraanHashmi who promoted this rising cause. The campaign this year will focus on increasing awareness in terms of various types of cancer that people are susceptible to and its prevention, along with showcasing the importance of early detection that will help save a lot more lives. EmraanHashmi who has been battling fighting with cancer for his son spoke about his own emotional journey about his son who has been a cancer patient.