Weather Channel Goes Into Overdrive Covering Back-to-Back Hurricanes

RisingWorld 2017-09-11

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Weather Channel Goes Into Overdrive Covering Back-to-Back Hurricanes
“People are tired,” Ms. Zimmett said.“But there is an adrenaline that comes with an event like this.”
At Friday’s 9:15 a.m. editorial meeting, Ms. Zimmett
and a few dozen executives crowded around a conference table to discuss coverage plans for the days ahead.
“The storm is coming to the Weather Channel,” Ms. Zimmett said.
“It sounds sappy, but it’s true.”
In the aftermath of Harvey, Mr. Cantore and other Weather Channel reporters — along with those from other media outlets — assisted in rescues.
Ms. Zimmett, the senior vice president of programming for the Weather Channel, was in
the control room here, monitoring the network’s rolling coverage of Hurricane Irma.
“Let’s fix that now,” Ms. Zimmett said tersely, and in an instant, her team cut to another
anchor in Fort Lauderdale, Fla., and the broadcast continued without interruption.
“I believe in climate change, and I believe it’s man-made,” said Dave Shull, the company’s chief executive
and a Republican, who spent much of Friday in the newsroom.

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