Alibaba and Kering Agree to Cooperate on Fighting Fakes
The companies said they had resolved their differences, and Kering, which owns brands including Gucci and Saint Laurent, said it would withdraw a 2015 lawsuit charging
that counterfeit goods had been sold from the Chinese e-commerce giant’s website.
The resolution of the suit with Kering is likely to be just one part of a broader effort by the company to remove itself from
the list of “notorious markets” for counterfeit goods compiled by the Office of the United States Trade Representative
The company’s founder, Jack Ma, hosted a conference in Detroit this year as part of efforts to enlist more American vendors for its platforms.
They said in a statement that they would establish a task force to share information and work with law enforcement to protect Kering’s brands.
Alibaba has long faced accusations that its sales platforms harbor vendors selling fakes, and it has worked hard to push against that depiction.