Snack Giant Mondelez, Facing Changing Tastes, Names a New C.E.O.
Three years later, she oversaw the acquisition of the chocolate company Cadbury — a move
that drew an unusual rebuke from Warren E. Buffett, one of Kraft’s largest shareholders at the time, who called the deal “dumb.” (Mr. Buffett later said he supported the deal, which made Kraft’s snack business big enough to stand alone and compete against its rivals.)
Mondelez, the maker of Oreo cookies and Ritz crackers, said on Wednesday
that it had chosen the chief executive of the frozen food company McCain Foods, Dirk Van de Put, to succeed Ms. Rosenfeld in November.
Through a spokeswoman, Mr. Peltz said that he was “pleased” with the appointment of Mr. Van de Put,
and praised Ms. Rosenfeld’s leadership, citing the growth in the company’s share price since she joined in 2006.
In 2012, Ms. Rosenfeld spun off brands including Velveeta, Kraft macaroni & cheese
and Oscar Mayer, effectively allowing investors to choose between betting on the fast-growing snack business or a grocery operation that churned out a predictable cash flow.
Kraft named Ms. Rosenfeld its chief executive in 2006, ousting Roger K. Deromedi, who had spent nearly three decades at the company.