Pixar Cars 3 Character Encyclopedia Unboxing Sterling , Lightning McQueen new Team Owner with Cruz Ramirez. Disney Pixar Sterling is the new owner of the Rusteze and Dusteze Training Facility which he bought from Rusty and Dusty. He trains all the new breed of racers and winning is on his mind. He is already planning on making Lightning McQueen retire so he can sell his brand of car parts and accessories. In the end, Tex Dinoco buys it from him. Thanks for watching, please like and sub.