Actor Salman Khan launched a range of electric cycles under the brand Being Human, marking the expansion of brand into a new retail category. The announcement was made in Mumbai on World Environment Day, June 5. The brand unveiled two variants of the e-cycle, BH27 and BH12 with additional variants slated to hit the markets in a few months.

Khan said: "I have always enjoyed cycling. It's fantastic for leisure and sport. But people often drop the idea of using cycles when they have to travel long distances because of the effort involved. With the pedal assist and rechargeable motor support, Being Human E-Cycles make it easy and practical to cycle across both urban and not-so-urban areas."

Atul Gupta, CEO, Being Human E-Cycles said, "Being Human E-Cycles are designed to be user-friendly and easy to manage on Indian roads. One of the main differentiators of the e-cycles is that they are likely to need less maintenance as they have fewer moving parts than conventional bicycles. With a maximum speed of 25 km/hr, the Being Human E-Cycle, as certified by ARAI, is exempt from various regulations, and does not require a license or registration to operate."