A Russian Businessman’s Road From Siberia to Success
"In Russia, if you are not made up, you could get a condescending look." "No matter how snowy it is
and how slippery," she added "women will wear heels and a fur coat." Though overshadowed by Russia’s wars, sanctions and political intrigue, fast-footed consumer companies have popped up to cater to the country’s middle class.
Viktoria said that At first, I was skeptical, because we think Italian or French cosmetics are best,
Trubnikov said that I like this idea because it is difficult,
The company has now moved from its original dish-soap factory to a larger facility outside Moscow
and runs six organically certified herb farms as well as a herd of yak in Siberia.
The brand’s colorfully named products, like Wild Thistle
and Siberian Juniper shampoo and Strength of the Bear shaving cream, are sold in dozens of countries, from Argentina to Australia, at supermarkets like the Monoprix chain in France, as well as upmarket department stores like Harrods in London.
The next year, in desperation, he sold his car, a Soviet-era Volga sedan, for about $5,000,
and used the proceeds to buy a defunct dish-soap factory outside Moscow, setting out to make shampoo.
Anna said that In Europe, if you overdo it, you could get a condescending look,