Tata Capital wanted to connect with the digital audience in a relevant and engaging manner and get them to participate in its brand philosophy: "We only do what's right for you". Through the 'Do Right' initiative, they aimed at inspiring people to 'Do Right' & wanted to provide them with a platform to do the same. We decided to enable the client to lead by example, through a social campaign for social good that amplified its proposition.
India is a land of a billion stories. Undiscovered and incomplete stories of courage, sacrifices & perseverance that need just a little support to have happier endings. (We called these Half Stories). And there are people who love helping those in need, but often don't know where to begin.
We bridged the gap between digital 'haves' and 'have-nots' through a unique initiative of half finished video stories, that drew them in and gave them an opportunity to complete them! To know about personal loans by Tata Capital visit https://www.tatacapital.com/personal-loans.htm