Verizon Announces New Name Brand for AOL and Yahoo: Oath -
RisingWorld
2017-04-04
Views 2
Verizon Announces New Name Brand for AOL and Yahoo: Oath -
By NIRAJ CHOKSHI and VINDU GOELAPRIL 3, 2017
That was largely the reaction on Monday to the news
that Verizon plans to house two giants of the early days of the internet, AOL and Yahoo, under the new name Oath.
Verizon has said that much of Yahoo’s value lies in its deep relationship with its customers,
and services like Yahoo Finance and Yahoo Sports engender deep loyalty among users.
The brand will apply to the digital media division of Verizon after it buys Yahoo’s internet
assets for $4.48 billion, a deal that is expected to close by the end of June.
Others compared it to Tronc, last year’s largely panned rebrand of Tribune Publishing, the company
behind The Chicago Tribune, The Los Angeles Times and several other major daily newspapers.
By NIRAJ CHOKSHI and VINDU GOELAPRIL 3, 2017
That was largely the reaction on Monday to the news
that Verizon plans to house two giants of the early days of the internet, AOL and Yahoo, under the new name Oath.
Verizon has said that much of Yahoo’s value lies in its deep relationship with its customers,
and services like Yahoo Finance and Yahoo Sports engender deep loyalty among users.
The brand will apply to the digital media division of Verizon after it buys Yahoo’s internet
assets for $4.48 billion, a deal that is expected to close by the end of June.
Others compared it to Tronc, last year’s largely panned rebrand of Tribune Publishing, the company
behind The Chicago Tribune, The Los Angeles Times and several other major daily newspapers.
Report form
