‘Penis Seat’ Causes Double Takes on Mexico City Subway
We wanted to change that because we don’t think that women are the problem." The campaign is called #NoEsDeHombres (a rough translation would be "this isn’t manly"), and it is aimed at men, both with the video ads and with newly unveiled print ones
that show guys giving lascivious looks with slogans like "this is how your mother gets looked at every day." Please verify you’re not a robot by clicking the box.
A seat was changed to look like the lower half of a male’s body, including the penis, part of a campaign by UN Women
and the Mexico City government to raise awareness about sexual harassment on subways.
However, Mexico City was squarely in first place for specific questions like "have your been verbally harassed?"
or "have you been groped?" "In order to generate change, you need to create empathy," Ms. Osman said.
Ana Güemez said that We need to make clear that this is violent, not flattering, and incentivize men to intervene if they witness it
By creating empathy, we hope that this might change their behavior." The Mexico City government has begun to take action: It is now possible to file an administrative complaint if you get catcalled (the perpetrator either pays a fine or spends a night in jail), and last year it started handing out rape whistles on the subway so
that women could "warn of possible crimes" (a plan that was not without its critics).
"We wanted to target men because on a global level, the majority of programs talking
about sexual violence or sexual harassment always target women and girls.