McDonald’s to Use Fresh Beef for Quarter Pounder Burgers -
By DANIEL VICTORMARCH 30, 2017
McDonald’s announced on Thursday that it would use fresh beef instead of frozen patties in Quarter Pounder burgers
in most of its restaurants by mid-2018, the latest step in the company’s efforts to overhaul its menu and image.
But Ms. Hary said prices did not rise when McDonald’s tested the concept at hundreds of locations in the Dallas/Fort Worth area and in Tulsa, Okla.
“We do not anticipate there will be any significant impact on price when this sandwich rolls out nationally,” she said.
Becca Hary, a McDonald’s spokeswoman, said McDonald’s would “continue to look at the rest of the menu based on what the customers are asking for.”
Since prices are set by individual franchise owners, the effect on pricing is unknown.
Beef patties for the company’s signature Big Macs and other cheeseburgers would continue to be frozen, prepared ahead of time and kept warm.