Most Common Pitfalls Licensees Watch Out For - Part 1 | Brand Licensing Expert | Branding in Marketing

Pete Canalichio 2017-03-29

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http://PeteCanalichio.com. Even with the world's greatest brands, there are no immediate guarantees but if the licensee and licensor continue to work together, they likely will achieve positive results over time. For your own business, you can take calculated risks but accumulate basic knowledge first. Let's start with common pitfalls of licensing.

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